Step back into the mid-century with this "Southwest Recipes" (Cook Better — Electrically) booklet from the Texas Electric Service Company. A gem for collectors of vintage advertising and culinary history, it features the iconic Reddy Kilowatt mascot on the inside back cover.
Discover authentic regional classics like Oven Barbecued Brisket, Fried Texas Catfish, and Pineapple Slaw, all curated to highlight the convenience of the electric range. This 24-page pamphlet is filled with vibrant retro photography and charming vintage line art. It is a unique piece of Texas domestic history, perfect for display or a dedicated ephemera collection. Includes handy roasting timetables and "Kitchen Helps."
Item condition: Good vintage condition. The interior pages are clean and free of writing or stains. Exterior shows light shelf wear, including a vertical crease on the bottom corner of the back cover.
